Tips on creating effective email campaigns, including subject lines, copy, and segmentation.

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📋 STEP BY STEP

Here’s how you can use Change Agent to optimize your email marketing campaigns.

Step 1: Define Your Email Marketing Goals

Identify the purpose of your email campaign, including specific objectives, target audiences, and key messaging. This will help guide the tone and direction of your email content.

Step 2: Upload Relevant Information to Change Agent

Upload relevant information about your organization, audience, and email goals to Change Agent. This can include text from your website, previous email campaigns, or surveys from subscribers.

• To upload the information as a file
  • Click the “+” symbol to the left of the prompt window
  • Choose your file

•  To load the information from a webpage
  • Copy the entire URL (NOTE: if the URL is for a Google Doc or other cloud service, make sure that sharing is set to “Anybody with the link”)
  • Type “#” into the Change Agent prompt window and paste your URL immediately after the “#”
  • Click on the gray dialog window that says #[URL] to load the information

Step 3: Prompt Change Agent to Draft Email Content

Provide a baseline prompt such as "Write an email campaign for [CAMPAIGN NAME] with a subject line, introduction, body, and call-to-action." Regenerate the answer at least five times to explore different tone and style options.

Step 4: Review & Revise

Choose the content that resonates most with your email goals and audience. Ask follow-up prompts to refine the messaging, such as "Rewrite the subject line to be more attention-grabbing" or "Add a sense of urgency to the call-to-action."

Step 5: Segment Your Audience

Use Change Agent to segment your email list based on demographics, interests, or behaviors. Provide a prompt such as "Segment our email list into three groups: [GROUP 1], [GROUP 2], and [GROUP 3]."

Step 6: Customize by Segment

Use Change Agent to customize your email content for each segment. Provide a prompt such as "This email will be sent to [SEGMENT 1]. Rewrite the content to highlight [ISSUES THAT RESONATE WITH THIS SEGMENT]."

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📘 BACKGROUND

Current Process

Traditional email marketing campaigns often involve a team of writers, designers, and strategists working together to develop content. This process can be time-consuming and may result in generic messaging that fails to resonate with specific audiences.

Opportunity

Email marketing is a crucial channel for reaching and engaging with your audience. However, creating effective email campaigns that drive results can be challenging. Change Agent offers an innovative solution by enabling organizations to quickly generate high-quality, customized email content that speaks directly to their target audience’s interests and needs.

By using Change Agent, organizations can ensure that their email campaigns are optimized for maximum impact, including subject lines that grab attention, introductions that set the tone, bodies that deliver key messages, and calls-to-action that drive conversions.

Benefits

• 90% reduction in content creation time
• Customized email content for every audience segment
• Increased engagement and conversion rates through targeted messaging