A how-to guide on creating a website, optimizing SEO, and maintaining an online presence.

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📋 STEP BY STEP

Here’s how you can use Change Agent to build a strong online presence for your nonprofit.

Step 1: Define Your Online Goals

Identify the purpose of your online presence, including specific objectives, target audiences, and key messaging. This will help guide the tone and direction of your website and online content.

Step 2: Upload Relevant Information to Change Agent

Upload relevant information about your nonprofit, mission, and audience to Change Agent. This can include text from your website, annual reports, or previous marketing materials.

• To upload the information as a file
  • Click the “+” symbol to the left of the prompt window
  • Choose your file

•  To load the information from a webpage
  • Copy the entire URL (NOTE: if the URL is for a Google Doc or other cloud service, make sure that sharing is set to “Anybody with the link”)
  • Type “#” into the Change Agent prompt window and paste your URL immediately after the “#”
  • Click on the gray dialog window that says #[URL] to load the information

Step 3: Prompt Change Agent to Create Website Content

Provide a baseline prompt such as "Create website content for [NONPROFIT NAME], including a homepage, about page, and blog posts." Regenerate the answer at least five times to explore different tone and style options.

Step 4: Review & Revise

Choose the content that resonates most with your online goals and audience. Ask follow-up prompts to refine the messaging and optimize for SEO, such as "Rewrite the homepage to include [KEYWORDS] and improve search engine ranking."

Step 5: Optimize for SEO

Use Change Agent to analyze your website’s SEO performance and identify areas for improvement. Provide a prompt such as "Analyze the SEO of [NONPROFIT WEBSITE] and provide recommendations for improvement." Regenerate the answer at least five times to explore different optimization strategies.

Step 6: Maintain Your Online Presence

Regularly update your website content and social media channels using Change Agent’s suggestions. Use prompts such as "Create a social media post schedule for [NONPROFIT NAME]" or "Write a blog post about [TOPIC] for [NONPROFIT WEBSITE]."

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📘 BACKGROUND

Current Process

Traditional online presence creation often involves a team of designers, writers, and developers working together to create a website and optimize for SEO. This process can be time-consuming and may result in generic messaging that fails to resonate with specific audiences.

Opportunity

Creating a strong online presence is crucial for nonprofits to reach their target audience and achieve their mission. However, this can be a daunting task, especially when trying to optimize for SEO and maintain a consistent brand voice. Change Agent offers an innovative solution by enabling nonprofits to quickly generate high-quality, customized website content and social media posts that speak directly to their target audience’s interests and needs.

By using Change Agent, nonprofits can ensure that their online presence is not only visually appealing but also optimized for search engines and accessible to diverse audiences. This includes providing alt text for images, using clear fonts, and incorporating diverse perspectives and language.

Benefits

• 90% reduction in website creation time
• Customized website content and social media posts for every audience segment
• Improved SEO performance and online visibility