Strategies for identifying, engaging, and mobilizing stakeholders around your cause or organization.

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📋 STEP BY STEP

Here’s how you can use Change Agent to conduct effective stakeholder engagement and outreach around your cause or organization.

Step 1: Identify Stakeholders

Use Change Agent to analyze your organization’s mission, values, and goals. Provide a brief description of your cause or organization, including its history, target audience, and key objectives. Paste the text into the prompt window or upload it as a file by clicking the “+” symbol.

• To upload the information as a file
• • Click the “+” symbol to the left of the prompt window
  • Choose your file

•  To load the information from a webpage
  • Copy the entire URL (NOTE: if the URL is for a Google Doc or other cloud service, make sure that sharing is set to “Anybody with the link”)
  • Type “#” into the Change Agent prompt window and paste your URL immediately after the “#”
  • Click on the gray dialog window that says #[URL] to load the information

Step 2: Analyze Stakeholder Interests

Ask Change Agent to identify potential stakeholders who may be interested in your cause or organization. Provide information about the stakeholder groups you want to engage, such as their demographics, values, and concerns.

Use a prompt like "Identify key stakeholders for [CAUSE/ORGANIZATION NAME] based on their interests and values."

Step 3: Develop Outreach Strategies

Ask Change Agent to suggest outreach strategies tailored to each stakeholder group. Provide information about the channels you want to use (e.g., social media, email, events) and the tone you want to convey.

Use a prompt like "Develop an outreach plan for [STAKEHOLDER GROUP] that highlights [KEY MESSAGE] and uses [CHANNEL]."

Step 4: Craft Compelling Messages

Ask Change Agent to help you craft compelling messages that resonate with each stakeholder group. Provide information about the key themes, values, and policy proposals you want to emphasize.

Use a prompt like "Generate a message for [STAKEHOLDER GROUP] that emphasizes [KEY THEME] and highlights [SUCCESS STORY]."

Step 5: Engage and Mobilize Stakeholders

Ask Change Agent to suggest ways to engage and mobilize stakeholders around your cause or organization. Provide information about the actions you want them to take (e.g., sign a petition, attend an event) and the resources you need to support their involvement.

Use a prompt like "Develop a plan to mobilize [STAKEHOLDER GROUP] to take action on [ISSUE] by providing [RESOURCE]."

Step 6: Monitor Progress and Adjust

Ask Change Agent to help you monitor progress and adjust your outreach strategies as needed. Provide information about the metrics you want to track (e.g., engagement rates, conversion rates) and the changes you want to make.

Use a prompt like "Analyze the effectiveness of our outreach efforts with [STAKEHOLDER GROUP] and suggest adjustments to improve [METRIC]."

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📘 BACKGROUND

Current Process

Traditional stakeholder engagement and outreach often rely on manual research, intuition, and trial-and-error approaches. This can lead to missed opportunities, wasted resources, and ineffective messaging

Opportunity

Change Agent offers a more efficient and effective way to conduct stakeholder engagement and outreach by analyzing your organization’s mission, values, and goals, identifying key stakeholders, developing tailored outreach strategies, crafting compelling messages, engaging and mobilizing stakeholders, and monitoring progress. This approach enables you to:

• Identify and prioritize stakeholders based on their interests and values
• Develop targeted outreach strategies that resonate with each stakeholder group
• Craft compelling messages that emphasize key themes and policy proposals
• Engage and mobilize stakeholders around your cause or organization
• Monitor progress and adjust your outreach efforts in real-time

Benefits

• More effective identification and prioritization of stakeholders
• 90% reduction in outreach planning time
• Customized outreach strategies for every stakeholder group
• Improved engagement and mobilization rates
• Real-time monitoring and adjustment of outreach efforts