📋 STEP BY STEP

Here’s how you can use Change Agent to craft compelling social media campaigns and create engaging content.

Step 1: Define Your Campaign Goals

Identify the purpose of your social media campaign, including specific objectives, target audiences, and key messaging. This will help guide the tone and direction of your content.

Step 2: Analyze Your Audience

Use Change Agent to analyze your target audience’s demographics, interests, and concerns. This can be done by uploading relevant data or text about your audience into Change Agent.

• To upload the data as a file:
  • Click the “+” symbol to the left of the prompt window
  • Choose your file
• To load the data from a webpage:
  • Copy the entire URL (NOTE: if the URL is for a Google Doc or other cloud service, make sure that sharing is set to “Anybody with the link”)
  • Type “#” into the Change Agent prompt window and paste your URL immediately after the “#”
  • Click on the gray dialog window that says “#[URL]” to load the data

Step 3: Prompt Change Agent to Draft Social Content

Prompt Change Agent to generate social media content, including tweets, Facebook posts, Instagram captions, or other formats. Provide a baseline prompt such as “Create a series of social media posts for [CAMPAIGN NAME] focusing on [KEY ISSUE].”

Regenerate the answer at least five times to explore different tone and style options.

Step 4: Review & Revise

Choose the content that resonates most with your campaign goals and audience. Ask follow-up prompts to refine the messaging, such as "Rewrite the social media posts to emphasize [SPECIFIC ASPECT OF KEY ISSUE]."

Step 5: Finalize, Deliver, and Customize by Audience

Use Change Agent to customize your social media content for different audiences. Provide a prompt such as "This social media post will be targeted at [SPECIFIC AUDIENCE SEGMENT]. Rewrite the post to highlight [ISSUES THAT RESONATE WITH THIS AUDIENCE]."

📘 BACKGROUND

Current Process

Traditional social media campaign creation often involves a team of writers, designers, and strategists working together to develop content. This process can be time-consuming and may result in generic messaging that fails to resonate with specific audiences.

Opportunity

Change Agent offers an innovative solution by enabling campaigns to quickly generate high-quality, customized social media content that speaks directly to their target audience’s concerns and interests.

Benefits

• 90% reduction in content creation time
• Customized social media content for every audience segment
• More effective engagement and conversion rates through targeted messaging