Techniques for creating informative and shareable visual content.

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📋 STEP BY STEP

Here’s how you can use Change Agent to design engaging infographics and visuals.

Step 1: Define Your Visual Content Goals

Identify the purpose of your visual content, including specific objectives, target audiences, and key messaging. This will help guide the tone and direction of your infographic or visual.

Step 2: Upload Relevant Information to Change Agent

Upload relevant information about your topic, organization, or data to Change Agent. This can include text from your website, reports, or datasets.

• To upload the information as a file
  • Click the “+” symbol to the left of the prompt window
  • Choose your file

•  To load the information from a webpage
  • Copy the entire URL (NOTE: if the URL is for a Google Doc or other cloud service, make sure that sharing is set to “Anybody with the link”)
  • Type “#” into the Change Agent prompt window and paste your URL immediately after the “#”
  • Click on the gray dialog window that says #[URL] to load the information

Step 3: Prompt Change Agent to Design Visual Content

Provide a baseline prompt such as "Create an infographic about [TOPIC NAME] highlighting key statistics and trends." Regenerate the answer at least five times to explore different design options.

Step 4: Review & Revise

Choose the visual content that resonates most with your goals and audience. Ask follow-up prompts to refine the design, such as "Add more color to the infographic" or "Use a clearer font for readability."

Step 5: Customize by Audience

Use Change Agent to customize your visual content for different audiences. Provide a prompt such as "This infographic will be shared on social media with [SPECIFIC AUDIENCE SEGMENT]. Rewrite the text to highlight [ISSUES THAT RESONATE WITH THIS AUDIENCE]."

Step 6: Finalize and Share

Review and finalize your visual content, then share it through various channels, such as social media, email newsletters, or blog posts.

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📘 BACKGROUND

Current Process

Traditional visual content creation often involves a team of designers, writers, and strategists working together to develop content. This process can be time-consuming and may result in generic messaging that fails to resonate with specific audiences.

Opportunity

Designing engaging infographics and visuals is crucial for communicating complex information in an easily digestible format. However, this can be a daunting task, especially when trying to cater to diverse audiences and topics. Change Agent offers an innovative solution by enabling organizations to quickly generate high-quality, customized visual content that speaks directly to their target audience’s interests and needs.

By using Change Agent, organizations can ensure that their visual content is not only visually appealing but also informative and shareable. This includes providing clear and concise messaging, using relevant data and statistics, and incorporating diverse perspectives and language.

Benefits

• 90% reduction in design time
• Customized visual content for every audience segment
• Increased engagement and sharing rates through targeted messaging