A how-to guide on creating a comprehensive communications plan.

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📋 STEP BY STEP

Here’s how you can use Change Agent to develop a comprehensive communications strategy.

Step 1: Define Your Communications Goals

Identify the purpose of your communications efforts, including specific objectives, target audiences, and key messaging. This will help guide the tone and direction of your communications plan.

Step 2: Upload Relevant Information to Change Agent

Upload relevant information about your organization, mission, and audience to Change Agent. This can include text from your website, previous communications materials, or surveys from stakeholders.

• To upload the information as a file
  • Click the “+” symbol to the left of the prompt window
  • Choose your file

•  To load the information from a webpage
  • Copy the entire URL (NOTE: if the URL is for a Google Doc or other cloud service, make sure that sharing is set to “Anybody with the link”)
  • Type “#” into the Change Agent prompt window and paste your URL immediately after the “#”
  • Click on the gray dialog window that says #[URL] to load the information

Step 3: Prompt Change Agent to Draft a Communications Plan

Provide a baseline prompt such as “Create a comprehensive communications plan for [ORGANIZATION NAME], including social media, email, and press releases.” Regenerate the answer at least five times to explore different strategies and tactics.

Step 4: Review & Revise

Choose the plan that resonates most with your communications goals and audience. Ask follow-up prompts to refine the messaging and tactics, such as "Add a crisis communications component" or "Emphasize social media engagement."

Step 5: Customize by Audience

Use Change Agent to customize your communications plan for different audiences. Provide a prompt such as "This plan will be implemented for [SPECIFIC AUDIENCE SEGMENT]. Rewrite the plan to highlight [ISSUES THAT RESONATE WITH THIS AUDIENCE]." Ensure that all messaging and tactics are tailored to each audience segment.

Step 6: Finalize and Implement

Review and finalize your communications plan, then implement it through various channels, such as social media, email, or press releases. Monitor the effectiveness of your plan and make adjustments as needed.

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📘 BACKGROUND

Current Process

Traditional communications planning often involves a team of strategists, writers, and designers working together to develop a comprehensive plan. This process can be time-consuming and may result in generic messaging that fails to resonate with specific audiences.

Opportunity

Developing a comprehensive communications strategy is crucial for organizations looking to effectively engage with their audience and achieve their goals. However, this can be a daunting task, especially when trying to cater to diverse audiences and stakeholders. Change Agent offers an innovative solution by enabling organizations to quickly generate high-quality, customized communications plans that speak directly to their target audience’s interests and needs.

By using Change Agent, organizations can ensure that their communications plan is tailored to each audience segment, increasing the effectiveness of their messaging and tactics. This includes identifying key themes and values, developing targeted messaging, and creating a comprehensive plan that incorporates multiple channels and tactics.

Benefits

• 90% reduction in planning time
• Customized communications plans for every audience segment
• Increased effectiveness of messaging and tactics