Techniques for building relationships with media outlets and securing coverage.

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📋 STEP BY STEP

Here’s how you can use Change Agent to develop a strong media relations strategy.

Step 1: Define Your Media Relations Goals

Identify the purpose of your media outreach efforts, including specific objectives, target audiences, and key messaging. This will help guide the tone and direction of your pitch.

Step 2: Upload Relevant Information to Change Agent

Upload relevant information about your organization, mission, and goals to Change Agent. This can include text from your website, press releases, or previous media coverage.

To upload the information as a file

• • Click the “+” symbol to the left of the prompt window
  • Choose your file

•  To load the information from a webpage
  • Copy the entire URL (NOTE: if the URL is for a Google Doc or other cloud service, make sure that sharing is set to “Anybody with the link”)
  • Type “#” into the Change Agent prompt window and paste your URL immediately after the “#”
  • Click on the gray dialog window that says #[URL] to load the information

Step 3: Prompt Change Agent to Draft a Media Pitch

Provide a baseline prompt such as "Create a media pitch for [ORGANIZATION NAME] highlighting [KEY ISSUE OR STORY]." Regenerate the answer at least five times to explore different tone and style options.

Step 4: Review & Revise

Choose the pitch that resonates most with your media relations goals and audience. Ask follow-up prompts to refine the messaging, such as "Rewrite the pitch to emphasize [SPECIFIC ASPECT OF YOUR MISSION]."

Step 5: Customize by Media Outlet

Use Change Agent to customize your media pitch for different outlets. Provide a prompt such as "This pitch will be sent to [SPECIFIC JOURNALIST OR OUTLET]. Rewrite the pitch to highlight [ISSUES THAT RESONATE WITH THIS OUTLET]." Ensure that all pitches are tailored to the specific interests and needs of each outlet.

Step 6: Finalize, Send, and Follow Up

Review and finalize your media pitch, then send it to your target outlets. Use Change Agent to track responses and follow up with journalists as needed.

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📘 BACKGROUND

Current Process

Traditional media relations efforts often involve a team of communications professionals working together to develop pitches and secure coverage. This process can be time-consuming and may result in generic messaging that fails to resonate with specific outlets or audiences.

Opportunity

Building strong relationships with media outlets is crucial for securing coverage and amplifying your message. However, this can be a daunting task, especially when trying to tailor your pitch to multiple outlets and journalists. Change Agent offers an innovative solution by enabling organizations to quickly generate high-quality, customized media pitches that speak directly to the interests and needs of each outlet.

By using Change Agent, organizations can ensure that their media pitches are not only well-written but also targeted and effective. This includes providing relevant information, highlighting key issues, and showcasing expertise.

Benefits

• 90% reduction in pitch creation time
• Customized media pitches for every outlet and journalist
• Increased coverage and amplification of your message