Techniques for quickly developing messaging and responding to breaking news or crises.

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📋 STEP BY STEP

Here’s how you can use Change Agent to develop rapid response messaging and respond to breaking news or crises.

Step 1: Gather Information on the Crisis or Breaking News

Collect relevant information about the crisis or breaking news, including key facts, quotes from stakeholders, and any existing statements from your organization or candidate.

• To upload the information as a file
  • Click the “+” symbol to the left of the prompt window
  • Choose your file

•  To load the information from a webpage
  • Copy the entire URL (NOTE: if the URL is for a Google Doc or other cloud service, make sure that sharing is set to “Anybody with the link”)
  • Type “#” into the Change Agent prompt window and paste your URL immediately after the “#”
  • Click on the gray dialog window that says #[URL] to load the information

Step 2: Prompt Change Agent to Analyze the Crisis or Breaking News

Ask Change Agent to analyze the crisis or breaking news, identifying key themes, values, and policy proposals relevant to the situation. Use a prompt such as “Analyze the recent [CRISIS/BREAKING NEWS EVENT] and identify key themes and values.”

Step 3: Generate Messaging Options

Use Change Agent to generate multiple messaging options that address the crisis or breaking news. Ask follow-up prompts such as “Generate three different responses to the [CRISIS/BREAKING NEWS EVENT], each highlighting a unique aspect of our organization's/candidate's stance.” Regenerate answers at least five times to explore different approaches.

Step 4: Review and Refine Messaging Options

Review the generated messaging options, selecting those that best align with your organization’s or candidate’s values and policy proposals. Ask follow-up prompts such as “Rewrite this response to emphasize [KEY THEME/VALUE]” to refine the messaging.

Step 5: Finalize and Deploy Rapid Response Messaging

Once you have a solid draft, review it with relevant stakeholders and make any necessary revisions. Use Change Agent to customize the messaging for different audiences or channels by asking prompts such as “Rewrite this response for social media” or “Customize this statement for a press conference.”

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📘 BACKGROUND

Current Process

Traditional rapid response messaging often involves a team of communications experts scrambling to draft statements in response to breaking news or crises. This process can be time-consuming, and the resulting messages may not always accurately reflect the organization’s or candidate’s values and policy proposals.

Opportunity

Change Agent offers an innovative solution for rapid response messaging by enabling organizations and candidates to quickly develop effective responses to breaking news or crises. By analyzing key themes, values, and policy proposals, Change Agent can generate multiple messaging options that align with your organization’s or candidate’s stance.

Benefits

• 90% reduction in response time: Develop effective messaging in under an hour.
• Customized messaging for different audiences and channels.
• More natural method for capturing the tone and voice of your organization or candidate.