Tips on using Change Agent to write persuasive fundraising letters, emails, and scripts.

📋 STEP BY STEP

Here’s how you can use Change Agent to develop effective fundraising appeals.

Step 1: Define Your Fundraising Goal

Identify the purpose of your fundraising campaign, including specific objectives, target audiences, and key messaging. This will help guide the tone and direction of your appeal.

Step 2: Upload Relevant Information to Change Agent

Upload relevant information about your organization, mission, and fundraising goal to Change Agent. This can include text from your website, annual reports, or previous fundraising appeals.

• To upload the information as a file
  • Click the “+” symbol to the left of the prompt window
  • Choose your file

• To load the information from a webpage
  • Copy the entire URL (NOTE: if the URL is for a Google Doc or other cloud service, make sure that sharing is set to “Anybody with the link”)
  • Type “#” into the Change Agent prompt window and paste your URL immediately after the “#”
  • Click on the gray dialog window that says #[URL] to load the information

Step 3: Prompt Change Agent to Draft a Fundraising Appeal

Provide a baseline prompt such as "Write a fundraising letter for [ORGANIZATION NAME] to support [SPECIFIC PROGRAM OR INITIATIVE]." Regenerate the answer at least five times to explore different tone and style options.

Step 4: Review & Revise

Choose the appeal that resonates most with your fundraising goal and audience. Ask follow-up prompts to refine the messaging, such as "Rewrite the letter to emphasize [SPECIFIC ASPECT OF YOUR MISSION]."

Step 5: Customize by Audience

Use Change Agent to customize your fundraising appeal for different audiences. Provide a prompt such as "This fundraising email will be sent to [SPECIFIC DONOR SEGMENT]. Rewrite the email to highlight [ISSUES THAT RESONATE WITH THIS AUDIENCE]."

Step 6: Finalize and Send

Review and finalize your fundraising appeal, then send it to your target audience via mail or email.

📘 BACKGROUND

Current Process

Traditional fundraising appeals often involve a team of writers, designers, and strategists working together to develop content. This process can be time-consuming and may result in generic messaging that fails to resonate with specific donors.

Opportunity

Change Agent offers an innovative solution by enabling organizations to quickly generate high-quality, customized fundraising appeals that speak directly to their target audience’s interests and concerns.

Benefits

• 90% reduction in appeal creation time
• Customized fundraising appeals for every donor segment
• More effective engagement and conversion rates through targeted messaging