Guidance on crafting messaging that resonates with diverse audiences, including racial, ethnic, and socioeconomic groups.

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📋 STEP BY STEP

Here’s how you can use Change Agent to develop effective messaging for diverse audiences.

Step 1: Identify Your Audience

Determine the specific audience you want to craft a message for, considering factors such as racial, ethnic, and socioeconomic backgrounds.

Step 2: Research Shared Values and Concerns

Use data and research to understand the shared values and concerns of your target audience. This can include issues like education, healthcare, economic inequality, and environmental justice.

Step 3: Upload Relevant Text to Change Agent

Upload relevant text, such as research reports, articles, or transcripts of community conversations, to Change Agent. This will help the AI analyze key themes, values, and concerns.

• To upload the information as a file
• • Click the “+” symbol to the left of the prompt window
  • Choose your file

•  To load the information from a webpage
  • Copy the entire URL (NOTE: if the URL is for a Google Doc or other cloud service, make sure that sharing is set to “Anybody with the link”)
  • Type “#” into the Change Agent prompt window and paste your URL immediately after the “#”
  • Click on the gray dialog window that says #[URL] to load the information

Step 4: Prompt Change Agent to Generate Messaging

Ask Change Agent to generate messaging that resonates with your target audience. Use prompts such as:

• "Generate a message about economic inequality that resonates with lower-income Black communities.”
• “Emphasize economic justice in this message for a working-class audience."
• "Highlight environmental concerns in this message for a rural audience."

Step 4: Review & Revise

Choose the revised message that resonates most with your target audience. Ask follow-up prompts to ensure the messaging emphasizes the right themes, values, and issues in the tone that best matches your audience.

Step 5: Finalize and Deliver

Once you have a refined message, review it with stakeholders or test it with focus groups to gather feedback. Use this input to finalize your messaging and deliver it effectively to your target audience.

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📘 BACKGROUND

Current Challenges

Developing effective messaging for diverse audiences can be a complex and time-consuming task. Traditional methods often rely on assumptions or stereotypes about different racial, ethnic, and socioeconomic groups.

Opportunity

Change Agent offers an innovative solution by analyzing data and research to understand the shared values and concerns of diverse audiences. This enables the creation of tailored messaging that resonates with specific groups.

Benefits

• More nuanced understanding of diverse audiences through data-driven analysis
• 90% reduction in messaging development time
• Customized messaging for every audience, ensuring maximum impact