Guidance on preparing for and responding to crises, including messaging and media relations.

📋 STEP BY STEP

Here’s how you can use Change Agent to develop a crisis communications plan.

Step 1: Identify Potential Crises

Conduct a risk assessment to identify potential crises that could impact your organization. This should include a review of past incidents, industry trends, and emerging issues.

Step 2: Upload Relevant Information to Change Agent

Upload relevant information about your organization, including its mission, values, and key messaging. This can also include text from previous crisis communications plans or media releases.

• To upload the information as a file
  • Click the “+” symbol to the left of the prompt window
  • Choose your file

•  To load the information from a webpage
  • Copy the entire URL (NOTE: if the URL is for a Google Doc or other cloud service, make sure that sharing is set to “Anybody with the link”)
  • Type “#” into the Change Agent prompt window and paste your URL immediately after the “#”
  • Click on the gray dialog window that says #[URL] to load the information

Step 3: Prompt Change Agent to Draft Crisis Communications Plan

Provide a baseline prompt such as "Create a crisis communications plan for [ORGANIZATION NAME], including messaging, media relations, and stakeholder engagement." Regenerate the answer at least five times to explore different scenarios and response strategies.

Step 4: Review & Revise

Choose the plan that resonates most with your organization’s goals and values. Ask follow-up prompts to refine the messaging and response strategies, such as "Rewrite the media release to emphasize [KEY MESSAGE]" or "Develop a social media strategy for crisis communications."

Step 5: Finalize and Implement

Review and finalize your crisis communications plan, then implement it across your organization. Ensure that all stakeholders are aware of their roles and responsibilities in the event of a crisis.

📘 BACKGROUND

Current Process

Traditional crisis communications planning often involves a team of experts working together to develop a comprehensive plan. This process can be time-consuming and may result in generic messaging that fails to resonate with specific audiences.

Opportunity

Change Agent offers an innovative solution by enabling organizations to quickly generate high-quality, customized crisis communications plans that speak directly to their target audience’s interests and needs. By using Change Agent, organizations can ensure that their crisis communications plan is tailored to their unique situation and stakeholders.

Benefits

• 90% reduction in planning time
• Customized crisis communications plans for every organization
• Improved stakeholder engagement and reputation management during crises